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Staying ahead means cutting through the fog of constant change. Our expertise helps illuminate the most impactful paths forward, so you can move with confidence, make decisions that matter, and steer your organization toward lasting success.
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We delve into the unique fabric of your operations, identifying opportunities for meaningful improvement and sustainable growth. By enhancing what makes your business unique, we help you build a competitive edge that stands the test of time.


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Our team of former executives brings a wealth of firsthand experience, understanding the challenges and pressures at the top. This empathy shapes our approach, ensuring our strategies are immediately impactful and relevant to your needs as a CXO.
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Hi, I'm Justin. I show business owners how to generate more money and time through efficient growth.

From 2020 to 2023 I lead a $5+ Million bootstrapped software company from stagnation back to growth.But not the kind of growth you're thinking of.We weren't a unicorn that made VC and PE firms drool. We were a small, niche software vendor that targeted the needs of a specific type of customer.Some might call it a lifestyle business. Fundamentally solid but primarily serving the needs of the owners, employees and long-time customers.We weren't growing and, without investment, we didn't have the luxury of limitless funding to "grow at all costs".I had to learn to grow efficiently.If this sounds like your business, this next part's for you.For 3 years I helped ownership create a brighter future while staying bootstrapped. It was a tough assignment, but I lead the business into a new era with a SaaS product and a new recurring revenue stream.How?Focus, honesty and relevance.I focused the majority of our resources exclusively on creating new recurring revenue within our core competency, so we could make quick work of future proofing the business.I was brutally honest with myself, my team and ownership about what was working and what wasn't, so I could gain support and take decisive action.And I made sure that what we were building was always 100% relevant to only our ideal customers.When I left, I handed ownership a company that was ready to take the next step in growth. All without taking on funding or debt.They're now in complete control of their own destiny.As for me?I'm now coaching business owners on how to leverage efficient growth, so they can make more money and take back their time.Because business will always be about growth.But, in this new economic landscape, those that have more profit will call their own shots.That's the power of efficient growth.



